Nowadays, people do almost everything online–from making friends, finding new jobs, and learning, to shopping. If you haven’t created a digital presence for your business yet, you’re missing out on a lot of opportunities.
As a business owner, you need an effective digital marketing strategy to efficiently promote your products and services through search engines, social media, and email. All this can be overwhelming to tackle on your own. That’s why we’ve created this guide to help you build a solid digital marketing strategy for your business.
Steps to Building a Digital Marketing Strategy
By following these steps, you’ll be able to create and execute a successful digital marketing strategy:
Set a Goal
What do you hope to achieve with your digital marketing strategy? By answering this question, you can create a specific and realistic set of goals. These goals should be SMART, meaning Specific, Measurable, Attainable, Relevant, and Timely.
For instance, instead of setting a generic goal like increasing conversions, you can set a more specific and measurable goal. For instance, you can aim to ‘get 30 more leads by optimizing landing pages.’ By creating SMART goals, you know exactly what to do to achieve your desired goals.
Evaluate Your Existing Digital Marketing Strategy
If you already have an online presence, you should evaluate what you have achieved so far. This will help you understand what to focus on so you can achieve your goals. Go back to the drawing board and examine your website, social media, or any other marketing channel you may have. By doing so, you will be able to figure out where to channel most of your marketing efforts.
Build Buyer Personas
It’s impossible to build a good digital marketing strategy without knowing who your target audience is. Buyer personas are profiles that depict your ideal customer. These personas can help you understand your target market’s preferences and pain points.
Here are some factors to consider when building a buyer persona:
- How old are they and what do they do for a living?
- What social media platforms do they use most?
- What challenges do they face?
Create a Content Plan
By now you already know what channels attract your clients. Next, you need to develop content marketing strategies for each of those channels. Here are some of the factors you should consider when developing content:
- Budget: How much money will you need for these campaigns?
- Resources: Can your in-house team handle the campaigns or do you need to outsource?
- Tech: Do you have the right software to run the campaigns, like email marketing tools or content management software?
Measure Your KPIs
Once your marketing strategy is in place, you need to regularly evaluate its performance. You can do so by measuring different key performance indicators such as:
- Digital conversion rates
- Returning website visitors
- Customer lifetime values
- Cart abandonment rate
- Returning website visitors
Create An Effective Digital Marketing Strategy
In today’s era of online commerce, having a digital marketing strategy is not optional–it’s a must. You can use the tips above to create a realistic and effective digital strategy for your business.
An effective strategy will drive business growth by attracting your target audience through channels such as email, social media, and search engines.
