What is the ideal product packaging solution? Traditionally, most brands focus mainly on solutions that adequately protect their products. But, with 72% of US consumers admitting that product design significantly influences their purchase decisions, any business looking to maximize sales and stay competitive has to re-think its product packaging approach.
That’s where branded packaging comes into play. Branded packaging has emerged as one of the most effective ways to attract buyers, connect with them, and enhance their buying experience. What’s even more impressive is you don’t need an exceedingly large budget to create a lasting first impression with your customers.
Read on as we explore branded packaging and how it could benefit your business.
What Is Branded Packaging?
In a nutshell, branded packaging is about creating packaging tailored to meet your business’s needs. This can be as simple as printing your logo on the box or including a thoughtful slogan. With branded packaging, the trick is creating individualized packaging that not only resonates with your customer base but also says what makes your brand unique.
This way, you’re better able to attract customers by showing them that you’re mindful of their experiences. A well-executed branded packaging solution also enhances customers’ perception of product quality.
What Are the Benefits of Branded Packaging?
Product packaging isn’t just meant to protect the products inside – it’s intended to enhance your customers’ buying experience and ultimately drive sales. Here’s what well-designed branded packaging can do for your business:
Stand out From the Competition
It only takes an average of 3 to 5 seconds for a customer to notice a specific product among a multitude of similar products on a shelf. This means that any average-looking product on the shelf is automatically disqualified before the customer even gets a chance to look at it.
So, what makes that one product stick out? While it may be because of something negative, like damaged packaging, it’s more often the attractively packaged products that get noticed.
Develop a Brand Identity
Most consumers aren’t just looking for a good product to take home – they want to buy it from a brand with whom they share similar ideals. Product packaging is one of the most effective ways to let your customers know what your business stands for. So, suppose your business is committed to preserving the environment. In that case, you should probably slap some of that information on the package.
Save Money
Businesses spend an average of 10% to 40% of the product’s retail price on packaging. What’s even more concerning is that some of these costs are completely unavoidable.
For instance, using custom packaging solutions for each product ensures that the packaging dimensions meet product size specifications, thus reducing packaging costs and shipping fees.
Similarly, you can employ a custom retail packaging solution that utilizes cheaper packaging materials without negatively impacting safety, quality, and aesthetic appeal.
Create a Lasting Impression
Staying competitive in the modern business environment has become harder than ever. Besides creating a product that people actually need and appreciate, you have to make them want it – all by solely looking at the package.
By incorporating simple branded packaging ideas into your product, you can significantly enhance the way customers relate to your brand.
